Marathon Legal

by lundeja • Uploaded: Jan. 07 '10

0068a849d8b2e38445c90212671e562d.png

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Description: Marathon Legal looks to be "setting the pace" amongst its area law firms. I tried to incorporate an M/L aspect while also creating something that had good movement from left to right and sort of had the appearance of a runner's arm. Type is waiting on mark approval. Update Mark has been approved :)
Status: Client work
Viewed: 2712
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Lets Discuss

JoePrince Jan. 07 '10

Might read better without the serifs.

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lundeja Jan. 07 '10

I'd rather sacrifice the L than the movement.

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JoePrince Jan. 07 '10

Hah alright, then good as is I guess :)

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ethereal Jan. 07 '10

Ha! Clever, I like it.

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milou Jan. 07 '10

very good Jared, I dig it.

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lundeja Jan. 07 '10

Thanks guys :) We'll see what he says. I sent over 4 concepts, but I was really pushing this one given his tagline and target. *crosses fingers*

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Thrasher317 Jan. 07 '10

Feels like too much of a stretch for me. Good luck though.

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lundeja Jan. 07 '10

lol a stretch how? (if you don't mind my asking) It's for a law firm and at the very least the M is evident...

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lundeja Jan. 07 '10

Maybe you're lacking foresight on the branding potential... Not everything needs to jump out at your face.

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lundeja Jan. 07 '10

That sounded conceited, sorry. I just see more to it in my head. Signage, advertisements, stationery etc.

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ethereal Jan. 07 '10

I don't see the guy stretching at all, looks like he's running to me. That said I hope he stretched a little before the run. :)

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cerise Jan. 07 '10

I just love this. It's simple and really memorable.

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tango217 Jan. 07 '10

Also looks like legs while running.

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lundeja Jan. 08 '10

Thanks Tony, Sean, Cerise. :)

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epsilon Jan. 08 '10

Congrats on approval. I am waiting to see the stationery now... :)

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cerise Jan. 08 '10

Congrats on the approval

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muse7 Jan. 08 '10

relish in it - you've got a great client!

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lundeja Jan. 09 '10

Thanks all.**Ashley - you're right. He has been a joy to work with.

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