Marathon Legal
by lundeja • Uploaded: Jan. 07 '10
Float
(Floaters:
17 )
Description:
Marathon Legal looks to be "setting the pace" amongst its area law firms. I tried to incorporate an M/L aspect while also creating something that had good movement from left to right and sort of had the appearance of a runner's arm. Type is waiting on mark approval.
Update Mark has been approved :)
Status:
Client work
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Lets Discuss
Might read better without the serifs.
ReplyI'd rather sacrifice the L than the movement.
ReplyHah alright, then good as is I guess :)
ReplyHa! Clever, I like it.
Replyvery good Jared, I dig it.
ReplyThanks guys :) We'll see what he says. I sent over 4 concepts, but I was really pushing this one given his tagline and target. *crosses fingers*
ReplyFeels like too much of a stretch for me. Good luck though.
Replylol a stretch how? (if you don't mind my asking) It's for a law firm and at the very least the M is evident...
ReplyMaybe you're lacking foresight on the branding potential... Not everything needs to jump out at your face.
ReplyThat sounded conceited, sorry. I just see more to it in my head. Signage, advertisements, stationery etc.
ReplyI don't see the guy stretching at all, looks like he's running to me. That said I hope he stretched a little before the run. :)
ReplyI just love this. It's simple and really memorable.
ReplyAlso looks like legs while running.
ReplyThanks Tony, Sean, Cerise. :)
ReplyCongrats on approval. I am waiting to see the stationery now... :)
Replysweet :)
ReplyCongrats on the approval
Replyrelish in it - you've got a great client!
ReplyThanks all.**Ashley - you're right. He has been a joy to work with.
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