one stripe

by lundeja • Uploaded: Dec. 20 '08

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lundeja Dec. 21 '08

Puma jumps in the air vertically and I believe faces the opposite direction, is thinner and has a much different body/face.... so no I'm not really worried about that

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lundeja Dec. 21 '08

not to mention color and type are also much different.

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lundeja Dec. 21 '08

Also sorry if that sounded arrogant/rude it wasn't intentional. I just re-read what I typed and it sounded like it may come off that way.

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hindmarshdesign Dec. 21 '08

haha, no worries. I realise it's different, hence I only said %22a bit%22. Puma is just such a recognisable brand that it's hard to pull off a similar silhouette of a leaping cat without it being associated with puma and sports. What's this logo for?

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lundeja Dec. 21 '08

It's for a limited clothing line in Madison, WI. You're right about the cat silhouette, was definitely weighing on me when I designed the logo. I just wanted to keep it classy and sleek and I tried some other positions, other than leaping, for the tiger but in the end this one was the one they liked.

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sdijock Dec. 29 '08

As hindmarsh pointed out, this is way too close to Puma, regardless of the subtle differences. As designers, we focus on the minute details that make up a logo and serve to distinguish it from others - however, the general public does not. The average consumer is going to see a leaping cat and immediately associate it with Puma, especially given that it's for a clothing line. They might even think that Puma has done a redesign of their existing logo when they see yours as they're so close.**Not trying to offend you, just pointing out that this logo isn't as distinctive as you think it is. Sorry.

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nido Dec. 29 '08

%5E%5E again.. he wasn't being neither arrogant nor rude %3B)

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epsilon Dec. 29 '08

puma swooshed by nike

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lundeja Dec. 29 '08

Ok if any of you don't think I saw this criticism coming, you're wrong. I didn't choose the logo, I suggested a different one, but they chose this. I wasn't going to tell them no. It's limited and when I say limited I mean so limited that the chance of it being confused in the marketplace with puma is slim to none. The reason the criticism annoys me is that I could go through the gallery and find a logo just as similar to just about every single one in there. Why isn't there a reference to jaguar in this discussion? It's an even similar leaping cat to puma than mine is, or should I say puma is similar to jaguar?**@sdijock - sorry for the attitude, caught me at the wrong time*@nido - I know.*@epsilon - your sarcasm burns me deep within my soul**Sorry again.

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sdijock Jan. 05 '09

lundeja - calling me an idiot isn't going to change the fact that your logo has similarities to the Puma logo. It's unfortunate that your client doesn't see those similarities and that you weren't able to convince them otherwise - clients pay the bills but it doesn't mean they're always right. The problem with your comparison between Puma and Jaguar is that the two companies conduct business in two completely separate business categories: Puma %3D sports equipment and clothing%3B Jaguar %3D luxury cars. So it's ok if they share certain attributes as they're never going to compete with one another in the same industry. Unfortunately, that's also what's drawing the comparisons between your logo and Puma - the fact that they're both in the clothing business.**You shouldn't welcome critiques if you're not ready to hear them. The fact that several people have pointed out the similarities between the two logos should tell you something.

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lundeja Jan. 05 '09

Ah! I apologized right away. I felt bad about it. I thought the conversation would sort of %22end%22 there. Whoops. Possible I should just delete this cursed logo.**@tonfue thank you for your kind remarks

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nido Jan. 05 '09

dont delete it... let everyone see tonfue doing his 'ghandi' bit :D

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onesummer Jan. 10 '09

I second Tonfue's suggestion of %22have a kitkat%22.

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lundeja Jan. 10 '09

%3C prefers snickers

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onesummer Jan. 10 '09

haha, he's just %22not going anywhere for a while%22

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lundeja Jan. 10 '09

wow, give me a break

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lundeja Jan. 10 '09

The %22give me a break%22 was referencing the original topic, the kit kat bar:). Life's great, works booked, couldn't ask for more.

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onesummer Jan. 14 '09

ha good one lundeja! sadly i also did not get the kitkat reference at first. i hang my head in shame %3B)

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