L mark

by lumo • Uploaded: Aug. 25 '10

78d201db79c9df7919ee0875d601d91c.png

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adambomb Aug. 25 '10

It has similarities to the Chase Bank logo, of course. But I haven't seen it exactly like that.

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ebrown Aug. 25 '10

yeah it does look like chase

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KGB Aug. 26 '10

it's similar to one of my marks: http://logopond.com/gallery/detail/54626 but different enough to run with.

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lumo Aug. 26 '10

Is this concept really close to chase? It does have the overall shape, but I feel that it is quite different in execution. Could I get some more thoughts...

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AlexWende Aug. 26 '10

Could be no problem if it's a totally different business but to be honest I instantly thought about chase too, sorry...

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lumo Aug. 26 '10

alex, planning on updating my personal brand. looking for a mark.

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OcularInk Aug. 26 '10

To me, it seems too close to Chase. Many people are very familiar with that logo and there could be confusion. Even though, this would be used in a different market, I think people coming to use your services might even be confused and naturally think of Chase's logo. Just something to consider.

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adambomb Aug. 27 '10

There you go. With it rotated, I don't even think %22Chase.%22

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lumo Aug. 27 '10

This is why corporate identity is so complex. It's small changes that can make a world of a difference.

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JoePrince Aug. 27 '10

%5EYikes, back to the drawing board James. That's too bad.

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