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Sourcing Factory 1a

by logoholik • Uploaded: Jul. 31 '09 - Gallerized: Jul. '09

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Description: Sourcing Factory, a company that enables small to large companies and organizations to buy like procurement professionals: by creating a competitive market where suppliers compete for specific bids in a transparent and easy way that delivers the best value.
This identity will be published in Logolounge 6 and Logoliscious (formerly The Mini Book of Great Logos)

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Status: Client work
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Type08 Jul. 31 '09

This one... There might be a way to even pull out the S letter here but then again it might be too much! JMO...

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logoholik Jul. 31 '09

Yes, the "s" is there, but needs more work. It'll be something close to this after all :)

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OcularInk Jul. 31 '09

Ah, I just saw the S in the negative space. Very cool. I say leave it as it is. It's one of those sweet "ah hah" moments.

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gyui Jul. 31 '09

I was actually looking at the "S" made by the gears. If the darker areas where flipped, then a "S" made by the gears is there. The "S" in the negative space is sweet. AH HAH!

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OcularInk Jul. 31 '09

You know what, you could cut out the top left portion of the bottom gear and the bottom right portion of the top gear to further reveal the S in the negative space. And I'm referring to the sections of the gears that fall on top of the negative space. Have you tried that? Does it make sense?

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logoholik Jul. 31 '09

Ah, you guys! Good feedback. It made me develop it further. A better looking "s" i hope. And a hint of a $ sign there too :)

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gyui Jul. 31 '09

Nice update logoholik. Little thing I see, the type is not quite aligned left it seems.

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logoholik Jul. 31 '09

^ good call. Fixed.

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OcularInk Jul. 31 '09

Nice job on the update, bud.

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Type08 Jul. 31 '09

Yep, it works! You just had to put it in the 'second gear'! :)

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rudy hurtado Jul. 31 '09

This is Fantastic!! how do I spot a good design? when I wish I've done it, great job.

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relate Jul. 31 '09

I like where you're going with this. Unfortunately, I think the negative space 's' won't happen unless you make the whitish-blue gradient more white than blue. Then, you can't really see it as a pair of gears working together, can you? I recommend making the gears themselves into an 's' shape.

If I were you -- and I'm not, so please regard this as only my perspective -- I would make the area where the two gears visually join more of a union, and make the whitish gradient on the gear itself help to fade the area where the 's' shape should not go. To help cut out the 's' shape, that is.

Bottom-left (southwest) area of the bottom gear: white-blue gradient. Top-right (northeast) area of the top gear: white-blue gradient. Top left area of the bottom gear: darker blue, no gradient. Bottom left area of the top gear: no gradient. See where I'm going with this?

Exceptionally long post. Hope you understand where I'm coming from on this. Take care, and good luck with it.

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relate Jul. 31 '09

[[In other words, the gear shape should portray the 's' and not the negative space, imo.]]

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logoholik Jul. 31 '09

I am satisfied with the last update. Eventually, will play with colors together with client if it gets green light at the end. Thank you again people! Cheers.

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relate Jul. 31 '09

You're welcome! So glad to help. Take care. :D

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chirp Jul. 31 '09

The S is especially easy to see at a smaller size. I love this! Great job solving the puzzle.

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lboi Jul. 31 '09

Very effective! Great work as always Bojan :-) The S really stands out!

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mabu Aug. 01 '09

That's sweet dude.

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OcularInk Aug. 01 '09

Personally, I think an S shape made form gears wouldn't be nearly as effective. This is far more clever and memorable.

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tiko1232 Aug. 03 '09

Very nice Bojan :)

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fudiodesign Aug. 05 '09

amazing play with the colors...good job Bojan...as always ;)

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grafixidea Aug. 21 '09

logoholik, all your designs are great

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logoholik Aug. 27 '09

Happy to hear something like that! I am not feeling the same tho, they can always be better :) but, again, it feels nice to hear such support from this wonderful community. Cheers!

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designabot Sep. 22 '09

not bad at all Bojan ; )

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logoholik Feb. 24 '10

This identity also found it's way to be published in Logoliscious! http://www.crescenthillbooks.com/submityourwork.shtml Cheers!

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