by liasidik • Uploaded: Mar. 27 '15
Description: PT Euroauto Trans Pratama is a legal distributor of Porsche automobiles in Indonesia, including Surabaya, the second largest city following Jakarta.. In order to assist Euroauto with their challenging marketing development in Indonesia, Lia s. Associates was given the task to build their Brand Identity Design. In order to facilitate the continuation of an already significant market share, specifically Surabaya, we had to construct a design strategy that would meet contemporary expectations amidst a newly developing market by implementing the prestigious brand image of Porshe and personalising their Brand Identity Design typography, we ensured their visual represented clarity and exclusivity.