by liasidik • Uploaded: Mar. 27 '15
Gain their trust by maintaining their needs, using a proper foundation in developing brand architecture and brand identity.
Bekizaar Business Hotel is part of the Wira Jatim group. Wira Jatim Group is a provincial government agency that involves itself with empowering local industries. Their primary goal is to improve society through developing effective business practice. This hotel chain is their latest program development.
Part of the objective was to carry the flag of ‘Jatim’ (East Java) pride, in order to represent the province to the global market. Bekizaar, was derived from the word ‘bekisar’ (an iconic plant found in East Java) it is represented graphically throughout their brand application. The colour palette is also an important aspect, and has been implemented throughout the hotel to give a East Javanese cultural feel to the overall experience.
As seen on: www.bekizaarhotel.com
Status: Client work
Tags: graphic design • exterior design • branding • advertising