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Description: Effective and far-reaching brand strategies should consider the critical importance of color in building brand character. Universitas Kristen Petra Fakultas Teknologi Industri (Petra Christian University Industrial Technology Faculty) considered one of the best learning facilities in Indonesia, something of which Petra is rightly proud. The faculty is built up of six established departments, each of which suffered entrenched set habits, essentially they were becoming stagnant. Faced with the reality of today's competitive market, they had to comprise a means to unify in order to gain solidarity and progression. Modernisation was the obvious choice, to become ‘hip’, ‘sexy’. Not only in looks but also in all aspects of their organisation and day to day programs (class, activities, events, etc) lia s. Associates sought to calibrate their departments through design and by developing a standardized communication guideline.
Status: Client work
Viewed: 979
Tags: university • uni • universitas • petra
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