by liasidik • Uploaded: Mar. 27 '15
Some diversification strategies can be combined and used as a good market strategy to increase brand appeal in certain market segments.
Part of PutraMataram - Wood coating system
Part of the challenge was reorganisation. Their Brand system, Product visual application and overall store was in disarray, cluttered and confusing for the average customer.
lia s. Associates redeveloped amongst many things, their packaging, in order to easily distinguish which product was for indoor and outdoor use.
Each product now follows a clear colour coding system. Additionally we created their point of purchase system which included items such as (hanging mobile, tags, shop keeper uniforms etc) in order to suit the conditions of local traditional stores.
Status: Client work
Tags: system • packaging • logo • imc