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Description: A cost-effective approach can be effective if used properly and efficiently in promoting brands; more importantly, it is NOT impossible. Club Baby Powder is contemporary formula, mixing milk, fruits and exotic ‘trendy’ flowers. Their formula provides health effects, is cute in scent and offers an affordable price appropriate for the local mass market. The primary challenge for this brand was introducing this concept into an already saturated traditional market. lia s. Associates solved the challenge by designing an easy to comprehend graphic, using a style that pleasantly resembles the ‘cute scent’ of the product, associated to happiness it creates for babies.
Status: Client work
Viewed: 736
Tags: powder • packaging • logo • design
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