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Description: Logo and wider branding for Audax UK, a long distance cycling organisation. Featuring "Sheila" who has been part of Audax UK since the first Windsor-Chester-Windsor 600km event was held in 1976. The logo for the event, a qualifier for British cyclists to enter the Paris-Brest-Paris, became the logo for the newly formed Audax UK.

Sheila has undergone many variations throughout its history, today's version represents the Audax experience of the open road, expansive views, and self-sufficiency.
As seen on: Audax UK - Brand Guidelines
Status: Client work
Viewed: 932
Tags: colours • pattern • randonneur • eagle
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