FORM AND FUNCTION

by jpambrosi • Uploaded: Dec. 28 '08

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Description: real estate firm
Status: Nothing set
Viewed: 2141
Tags: construction architecture real estate
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nido Dec. 28 '08

not bad... level the two sticky out bits of the white F in line with the shorter one... then drop the lower sticky out bit some little so the black is the same length as the white...**...?

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jpambrosi Dec. 28 '08

thanks nido, what do you think about this one?

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Kode Dec. 28 '08

Am I missing something, I mean I see the two %22Fs%22 and the use of negative space but is there anything else, anything related to %22Real State%22 or something to make the mark memorable?

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epsilon Dec. 28 '08

Woa .. this mark is _really_ good. **If you haven't tried it, try reducing the width of the vertical black bar a bit .. ?*

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jpambrosi Dec. 30 '08

thanks guys...Im workin in your suggestions...

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THEArtistT Dec. 30 '08

This is the best you've done so far. I'm diggin it now.

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epsilon Dec. 30 '08

I just noticed FontFont logo - **!http://www.fontfactory.com/images/fontfont_logo.gif!**Not quite the same idea, but kind of close.

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THEArtistT Dec. 30 '08

That isn't a surprise really. But I think your logo is working great as is and won't compete with FontFont's logo. Especially if you keep the fatter F and don't add another color to illustrate the white space (keep it one color).

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jpambrosi Dec. 31 '08

I%B4m not sure about reducing the vertical bar, what do you think epsilon?...*I think the FontFont logo is not a problem because I%B4m not in the US...

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epsilon Jan. 03 '09

The mark - I like it as is. The type - I liked the version with %26 a bit better.

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epsilon Jan. 10 '09

Is the font stretched horizontally ? **I think you are almost there. The hardest part is behind you - you have a great and very simple mark and all you need to tackle is a typesetting and perhaps a color treatment.**For what it's worth, I think the best option for the type was %22this%22:http://logopond.com/gallery/detail/48385 and the only other thing I would try and see is to use a lighter type weight for the %26 symbol.

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