Donatto

by joelcolombo • Uploaded: Sep. 21 '09

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Description: Pizza Place located in a small city from Argentina. The client asked me to create a friendly but simple brand in which people could quickly identify and relate to the brand’s name and logotype. Donatto refers to an Italian chef, so I tried to represent and gather all the little things that are related to the Italian culture, and of course, the Italian kitchen. Since Donatto is a person’s name, I created some sort of personified character that people could relate to and recreate in their heads based on the brand.
As seen on: Joel Colombo
Status: Client work
Viewed: 6880
Tags: food pizza pizzeria donatto
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Lets Discuss

OcularInk Sep. 22 '09

The logo has a nice feel to it. Nice choice of colors. The bottom orange portion is kind of confusing though. Sunglasses? If so, perhaps adding some white diagonal highlights will make that more apparent. Just a thought. Otherwise, I'd remove that portion all together.

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joec Sep. 22 '09

Hey! Actually... that's a moustache :)*I guess it's not clear at all. Perhaps it needs more blank space between the text and the moustache.**I wanted to use with simplified forms and to be very iconic.

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joec Sep. 22 '09

Btw... the colors are a little bit more intense, not so washed up.*I tried to upload several versions with different profiles but all look the same here.

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!mude Sep. 22 '09

I think the colors look beautiful on my screen :)**The moustache isn't very obvious though and it look kinda big. With a little tweaking I think this will be great. Nice work

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OcularInk Sep. 22 '09

Ah, thanks for the clarification. Perhaps try something more like this:*http://www.firepathdigital.com/burtsukhov/graphics/moustache.gif

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firebrand Sep. 22 '09

%5EGood advice. I didn't see a moustache at all.

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joec Sep. 22 '09

I guess I'll have to redraw the upper part then, although I like the plain surface as it is right now, because it gives the type a strong base, but at the cost of losing readability.**Btw... Thanks for the feedback :)

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joec Sep. 22 '09

Here it is! Much better reading now! Hope you like it!

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OcularInk Sep. 22 '09

Much better indeed! Couple of nit-picky comments now cause this has such huge potential and it's almost perfect. Reduce the size of the mustache just a hair or scale up the chef's hat. Also, the TT ligature in the name seems slightly odd. I think it is too condensed. Perhaps lengthen the horizontal bar of the two T's just a bit. Looking good, Joel.

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joec Sep. 22 '09

You're right about the TT's, they are condensed. In the original version I placed the logo aligned with the TT's, so it looks like an eyebrow and eyes, but the client went with this one instead. *I wanted the TT's to catch the eye because those letters give the strenght to the pronunciation of the brand.**I'll leave the moustache size as it is beacuse it brings balance with the hat figure and makes it more dynamic.**Thanks for the tip!

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tass Dec. 01 '09

Hey, this one looks very nice.

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