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Description: Koretrust are a Digital Supply Chain solutions company based in Italy. Whilst in need of modernising, their new brand required a closer connection to their values of competency, reliability, trustworthiness and excellence. This identity aims to find a balance between trust and reliability, alongside a personable approach. Whilst maintaining a geometric theme, there is less rigidity and a generous amount of white space. This evokes an open, transparent and approachable brand. This theme is continued within the structure of the brand icon, with the upward-curved segment of the ‘k’ signifying the growth related with Koretrust’s service. Part of this segment creates negative/white space that forms the horizontal stroke of the ‘t’. This is once again continued in the formation of the brand's data pattern that has similarities to a bar chart, providing a visual link to Koretrust's analysis and management of customer data.
As seen on: JD Designs
Status: Client work
Viewed: 290
Tags: • blue and red • K • tech
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