by janzabransky • Uploaded: Feb. 14 '14 - Gallerized: Feb. '14
Description:
PROJECT
Panax Pharma is Czech based distributor of medicines and pharmaceuticals. I was asked to create simple and distinctive visual identity including logo manual and stationery.
CONCEPT
The logo contains stylized illustration of medicine mortar - traditional tool used for pharmaceuticals production and processing. The mark is reflecting susceptible and responsive approach of company through subtle rounded stylization and refined execution of it's design. Negative space used in illustration of the mortar also inspires emotions of preservation and processing content from out. Finally Optima typeface with turquoise and silver color palette completes company corporate identity design basics.
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Project details
Status:
Client work
Viewed:
11721
Tags:
mortar
•
bowl
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medicine
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health
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Masterpiece, my friend!
Reply^ yes it is!
Replynot ordinary solution)
ReplyNice concept! Congrats on the gallery spot!! :)
ReplyThis is a great mark Jan.
ReplyThank you very much guys! Means a lot hear from you.
ReplyPerfect solution for this industry. Striking and memorable, but very clean and refined.
ReplyAbsolutely brilliant! :)
ReplyI dont understand this logo. Sorry :(
Reply@valex: You never heard of a mortar and pestle?
ReplyWow, even with full description...
ReplyMark is fantastic. Not loving the type.
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