Rode Furniture: 4 of 6

by inventas • Uploaded: Feb. 04 '09

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Description: This is one of the six concepts I submitted for a fine furniture maker who uses unique and rare ethically harvested lumber.
Status: Unused proposal
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designworks Feb. 04 '09

I think this logo is the best of the six. The color combination is strong and the stylization of the R and O really help to bring home the concept. When I think of the type you've used on RODE in combination with the concept, I think it would be neat to incorporate a simplified woodgrain pattern throughout the word.

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inventas Feb. 04 '09

well, this was the initial direction, but it was decided he wanted a more %22mechanical / draftsmanship%22 quality... thus the later shift to dropping the color and more machine-like treatments.

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