by impodster • Uploaded: Feb. 17 '15
The company is a biopharma interest developing a novel pain treatment technology. They use a truncated synthetic "decoy" DNA strand to attract the pain gene away from expressing itself in the main strand. The company was already named and unwilling to rename which turned out to be an advantage - because wouldn't you know it, the "xx" ending could be made to mimic the decoy strand their technology is founded on. With cartoony rendition of the helix and a custom font to match the logo becomes avatar as well as identity.
As seen on: Adynxx website
Status: Client work
Tags: avatar • logo • custom font •