Hotel Chain

by imjustcreative • Uploaded: Mar. 12 '10

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Description: Concept idea, this was a by product of my idea sketching for a proper hotel identity project I am working on. Playing with Negative space and a small play on words. Forming the 'H' from the negative space made from the chain. Using Armada font from Font Bureau due to the similarity in shape with some of the characters such as the 'O'.
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Status: Just for fun
Viewed: 4563
Tags: sans serif negative space mono chain
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janzabransky Mar. 12 '10

Very clever concept.

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JoePrince Mar. 12 '10

Could be a little smaller, but I like it.

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Mikeymike Mar. 12 '10

%5E agree with Joe on the smaller showing. great concept though. very nice.

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imjustcreative Mar. 13 '10

Smaller as in smaller icon? :)

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andreiu Mar. 13 '10

just make the whole logo smaller, and it'll be great!

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logomotive Mar. 13 '10

clever but not really feeling a %22hotel chain%22. This does not seem to fit the industry yet as designed IMO.

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imjustcreative Mar. 13 '10

Logomotive : Agreed its doesn't fit hotel industry, and is pretty random. But it wasn't intended to align itself in this way. It's just a concept for fun, playing on the phrase and focusing more on the 'chain' and fitting in the initial 'h'. :)

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logomotive Mar. 13 '10

:) ok cool combo though. Good luck with your other one.

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imjustcreative Mar. 13 '10

Logomotive : Frankly, any 'h' word would of done and probably would of been better in hindsight than something as specific as hotel. But as I was working on a hotel logo, it was top most in my mind. May change the word to something more 'random'. :)

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ru_ferret Mar. 13 '10

it's just creative (: good one!

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michaelspitz Mar. 17 '10

From an idea standpoint %3E brilliant! :)

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imjustcreative Mar. 20 '10

Michael : Appreciate the words coming from you... :) It really was an accidental idea, would of been nice to have been able to create more meaning as Logomotive pointed out, but then it's just me playing... :)

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OcularInk Mar. 20 '10

It's not so easy when dealing with clients, but you could change the first word so the logo could fit in a different industry. Perhaps, %22Heavy Chain%22 or something else that makes sense. Clever concept though.

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hamza92 Jul. 14 '17

This is amazing!!

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