by gstaltig • Uploaded: Feb. 13 '08


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Description: I created this logo for a school project about a graphic agency. 'gstaltig' is Swiss-German and stands for 'creation', 'shaping' or 'forming'. The agency targets young and modern customers and offers almost everything that is needed for a unique corporate design. --- I would be glad to read your thoughts about this!
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Lets Discuss

row Feb. 16 '08

I like the mark, but I think you might need to play around with the type a bit more because it looks like it is overpowering the mark.

actiondesigner Feb. 16 '08

Personally ...if the type is overpowering the mark, thats the best thing that could happen to this logo. **Everything looks clean and neat ...but if you want to target the audience with unique corporate design ...skip the mark you are using. Its one of the most overused, cliche marks out there. Its been used for design agencies, food related to music. I don't have time to prove this to you, but trust me. Its the new arrow.**Dont get me wrong. This looks good and clean overall. But I would advice you to kill your darling and find a different approach. Maybe use the existing type as a start. **One could actually go with that symbol. But then It would be cool to use it in an ironic way. Maybe overuse/exaggerated the symbol just to point out how everyday this icon is. Wait ...someone has already done this%3B)**Keep it up. You have the skills

gstaltig Feb. 19 '08

thank you for your comments!*%3Cb%3Erow:%3C/b%3E I'm not sure about the colors of the mark aswell as the type. Maybe I'll try a slightly darker blue on the mark and a very dark one on the type insted of black.*%3Cb%3Eactiondesigner:%3C/b%3E I haven't tried the font on its one but I will definitly do that. Very valuable input!


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