Awesome Industries

by mabu • Uploaded: Nov. 15 '09
Gallerized Jan. '10 eab6ee47995e9aa90e1ed8e1cde8165d.png

Description: Ambigram made for Awesome Industries. Still wip.

As seen on: mabu.dk

Status: Nothing set

Commenting: Actively seeking critiques

Tags: industriesawesomemads burcharthmabuambigram

More from this user:

Momentummagazine said on Nov. 15 '09

Looks really good. The only thing that's bothering me is the middle 'e' and 'o'. I think they can be a little more pronounced and still be legible. What do you think?

michaelspitz said on Nov. 15 '09

Read it right away! Very nice!

milou said on Nov. 16 '09

this must be some awesome industries.

andreiu said on Nov. 28 '09


artboy said on Dec. 09 '09

Clever stuff man, really good.

Tømme said on Dec. 09 '09

just awesome :)

barryconvex said on Dec. 09 '09

Sorry, but this looks terribly forced. I see nothing gained using an ambigram when the font looks so sub-par.

eziemac said on Dec. 09 '09

I disagree with barry, I think it is nearly done and i instantly read 'awesome'

logoboom said on Dec. 09 '09

I read it easily as well.

barryconvex said on Dec. 09 '09

Im not saying its not readable. But simply rotating the a and w, there are hundreds of better options for a font, like this one: "awesome"

logoboom said on Dec. 09 '09

But it's an ambigram. The letters have to be rotated.

barryconvex said on Dec. 09 '09

Ah well. Quite simply: I dont like the font, because the choice doesn't make sense to me, it looks far too old fashioned. Of course, I could be mistaken and Awesome Industries needs one. I automatically associate the font with punk / Motorhead T-shirts.

logomotive said on Dec. 09 '09

^ WOW how long you been designing? This is GREAT!

mabu said on Dec. 10 '09

Wow, thank you so much guys!

mabu said on Dec. 10 '09

barryconvex: No offence, but your arguments doesn't really hold. It's a individual discussion whether **you** like the typeface or not - the client picked it out themself. Like logoboom told you, the whole point of ambigrams, is that the letters have to be rotated, in order to be read from both ways.

I also wrote in the description, that the project is work in progress - so it still needs some tlc.

mfrank said on Jan. 21 '10

nice work mabu!

Wizemark said on Jan. 21 '10

well.. this is awesome!

bluescue said on Jan. 21 '10

oooh... so awesome! nicely done!

tass said on Jan. 21 '10

Beautiful result congrats!

dotflo said on Jan. 22 '10


serhos said on Jan. 22 '10

Another great work from you man!

brandclay said on Jan. 22 '10

great ambigram! my only complaint would be that there is NOTHING special about the 'industries' text -- gotta compliment the font somehow!

himikoden said on Jan. 22 '10

Genius! @brandclay - I disagree. If you mess around with the non-important text, it takes away from the main part of the logo, which is in the name 'awesome.' 'industries' MUST be nothing special so all the attention gets put on 'awesome'.

mabu said on Jan. 23 '10

Thanks for the comments guys. It really means a lot to me.

cseven said on Jan. 23 '10

Wow! How did I miss this one. Great ambigram Mads.

brandsimplicity said on Jan. 24 '10

The more I see this the more I want the TShirt!

premal123 said on Jan. 24 '10

i just love ambigrams.

ethereal said on Jan. 24 '10

Yep, good stuff.

ahab said on Jan. 25 '10

Great Ambi!

amrit said on Jan. 30 '10

good one

Ffoenyx said on Feb. 23 '10

i love ambigrams

mabu said on Jun. 16 '10

You guys are to kind. Thanks!

mabu said on Jun. 16 '10

Or too.

oronoz ® said on Jun. 17 '10

like andreiu says, awsome!!

JoePrince said on Jun. 17 '10

Can I float this again Mads? Always loved it.

raja said on Jun. 17 '10

That is great to conceive that all on your own. As a love of ambigrams I know the time, dedication and mastery involved in constructing one that works - congratulations!

On a side note, have you seen this?


mabu said on Jun. 18 '10

Muy apreciado amigos.

@raja: Thanks a bunch mate. You are absolutely right. Ambigrams can be a tough nut to crack and the identity for Awesome Ind. was no exception. Hadn't seen something similar until now, thanks for letting me know.

raja said on Jun. 21 '10

no problemo - that's why we are here

sokol said on Aug. 07 '10

Nice mate!

james ewin designs said on Sep. 13 '10

Mate, your typography is insane!! Beautiful work.

mabu said on Sep. 14 '10

I'm thrilled. Thank you gents!

1ta said on Aug. 18 '11


yelds said on Aug. 18 '11

indeed it is awesome!

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