8 Fish

by jerron • Uploaded: Mar. 13 '09
Gallerized Mar. '09 07019d83485f933617ff066863f47bfc.png

Description: A sushi restaurant.

Status: Client work

Commenting: Actively seeking critiques

Tags: foodsushiamesjerronfish

More from this user:

logoboom said on Mar. 13 '09

I love this. Wonder if the type should run up though.

sebastiany said on Mar. 13 '09

Great idea... but I can rest to fell that it could still be improved

itzsuzan said on Mar. 13 '09

I think if the type runs up, you don't really see the 4 other fish made up of the negative space - or, to turn it around: Running the type downwards improves the visibility of the 4 4 fishies... I like it!

lundeja said on Mar. 13 '09

Mmm sushi. Great design.

entz said on Mar. 14 '09

Love the idea and execution. Very nice.

Kirby said on Mar. 15 '09

more like 4 fish amirite

gyui said on Mar. 16 '09

what if you rotated the whole thing 90 degrees ccw?

mabu said on Mar. 20 '09

Cool idea. Although, I think the design could use some tighten up.

tickingbox said on Mar. 20 '09

unique and interesting idea, some good points made for improvements.

Two Paperdolls said on Mar. 20 '09

Not 4 fish Kirby look at the negative space between the first, its 8 =)

Two Paperdolls said on Mar. 20 '09

first = fish

jerron said on Mar. 20 '09

Thanks for the comments. When I designed this logo I tried it every which way and how and came to the conclusion that this is probably the best way, but I could be wrong.

cerise said on Mar. 20 '09

Nice job Jerron

mjaysmonk said on Mar. 20 '09

tight werk!

ahab said on Mar. 20 '09

This is really nice. Love the negative space play.

royk said on Mar. 21 '09

Smart. ;)

jerron said on Mar. 21 '09

I should have known that when I thought of this concept almost immediately after I got the job, that it wouldn't be something completely original.

ryantoyota said on Mar. 22 '09

Agreed. Your logo works much better, and as long as the restaurant isn't in Simi Valley you should be fine. I think the layout you have is the best possible as well. The fish need to be horizontal because that's the way they'd be swimming. Nice work!

gorz said on Mar. 22 '09


logoboom said on Mar. 22 '09

Per Art's comment above referencing a 99designs entry, she lifted jerron as well as firebrand http://logopond.com/gallery/detail/44634 as you see here:


xikey said on Mar. 24 '09

Likes this logo very much With this website ,What a pity, I will not speak English

xikey said on Mar. 24 '09


Kalico511 said on Mar. 27 '09

Very clever. Great use of negative space! Great work.

H. said on Mar. 27 '09

Great. Reminds me of Escher's plays with negative and positive figures, but wonderfully blended into a simple graphic work. Congrats!

bigjerk said on Mar. 27 '09

Clever idea!

2creativo said on Apr. 05 '09


rick! said on Apr. 11 '09

simple and cleaver

keshwaram said on May. 02 '09

10/10, cool !dea...

Raczso said on May. 31 '09

jaja good

JF said on Aug. 20 '09

Love this work of yours, jerron!

yudaant said on Jan. 04 '10


fourplus said on Jan. 31 '10

Wonderful using of the negative space!

jerron said on May. 25 '10

AIGA winner!

michaelspitz said on May. 25 '10

Congrats my good man! :)

alexanderspliid said on May. 25 '10

Wow grats jerron.

Rokac said on May. 25 '10

Wow indeed, congrats!

jerron said on May. 26 '10

Thanks friends.

jmutton said on Aug. 30 '10

jerron said on Aug. 30 '10

Yes, fish fit nicely together going opposite directions, I know I'm not the first or last person to figure that out.

jmutton said on Aug. 30 '10

Yeah, I was just at the horse races yesterday and found it in one of the booklets.

JoePrince said on Aug. 30 '10

Like this one, Jerron.

jerron said on Sep. 01 '10

Thanks Joe.

blindsidesteve said on Oct. 26 '10

I love how simple the logo is. the use of negative space is great. When you read 8 Fish and initially only see 4 you automatically start to study the logo more and you catch the use of the negative space to create eight fish. I think the way this engages you and draws you in is what really makes this simple logo so awesome. It's not often you get to interact with a logo. Good job Jerron. And I'm not just saying that because your my neighbor. Purely from a designer stand point.

jerron said on Oct. 27 '10

Thanks for the compliment Steve, that makes me want to bring you over some fresh baked bread.

blindsidesteve said on Oct. 28 '10


epicantus said on Dec. 29 '10

wow! Fantastic!

moverdrive said on Feb. 05 '11

Really strong and I can see this as great restaurant signage.

hyperborea said on Mar. 18 '11

cmon...I didnt even floated this?

simon™ said on May. 02 '11

Great logo. Has an M.C. Escher feel to it.

jerron said on May. 03 '11

thank you for the floats and comments.

jerron said on May. 12 '11

Over 100! When did that happen?

Bernd said on May. 20 '11

brilliant identity work ... I really love your work !

hanuman shakti said on Aug. 23 '11

nice one...I like it :)

jonid said on Sep. 13 '11

I love this for its brilliant execution and its vertical alignment, something rare in itself ^^

Ivaylo Nedkov said on Nov. 10 '11

Love this one Jerron!:)

mateoto said on Jun. 22 '12

ey bro this is very very clever!

jerron said on Jun. 25 '12

Thank you for the compliments.

caion said on Jul. 11 '13

hahaha i love it!

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