Digger

by lundeja • Uploaded: Jan. 26 '09

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Description: Digger is a self proclaimed "G". I think he's just using this for his blog, but I'm trying to convince him to come up with his own cologne and pronounce his name "dee-jaer"
Status: Client work
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epsilon Jan. 26 '09

Not sure what %22G%22 in your description stands for (a gangster ?), but the mark is both clever and very well executed.

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lundeja Jan. 26 '09

I think he likes it to stand for Gangster, yes. You'd kind of have to meet him, I guess. For perspective, his blog is mostly about hip hop and it is titled %22Digger%22(Digger is a nickname his parents gave him, not a reference to the social media website) and subtitled %22True Life: I'm So Hood%22.

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Paul Rand Mar. 09 '09

Strong mark and type treatment.*Is the D centered over the logotype, it seems slightly to the left.*Or does it work optically better this way.

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identifly Mar. 21 '09

Is it 1 AM here or do I see a shovel? I like it, very nice.

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