ALCO

by logoholik • Uploaded: Dec. 12 '16 - Gallerized: Dec. '16

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Description: Alco Re-Branding Case Study on Behance: https://www.behance.net/gallery/46246651/ALCO-re-branding-case-study
As seen on: Alco Re-Branding Case Study
Status: Client work
Viewed: 7438
Tags: rebranding Geometric shapes
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Lets Discuss

logoboom Dec. 20 '16

I'm torn on the repetition. I love the case study and I see the symbol only version. Maybe that would read over time. But the type and symbol together... I dunno. It's an unusual lock up. And maybe that's a good thing.

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1862
climaxdesigns Dec. 21 '16

Yeah i see it as a good think i think eventually the type would go, kinda like the nike swoosh, you couldnt really have it as stand alone until it got proper market saturation. but now you dont need to see type to know that check mark is nike, i think it could be the same with this one.

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1862
logoholik Dec. 26 '16

David, you got it right :) Thanks!

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