by midgar • Uploaded: Jan. 09 '12
Gallerized Jan. '12 d6be3863d1b40835a3d148546a797297.png

Description: Frozen yogurt shop in Macau. At first, we had tried to go with something more gentle, smooth and subtle - to match yogurt`s creamy texture, but it turned out that the client prefers a heavier, less refined approach. This is a design based on client`s own sketch (surprise, surprise - it`s not bad!).

As seen on: dutty

Status: Client work

Commenting: Actively seeking critiques

Tags: scriptduttywordmarkhandwritingluca

More from this user:

Joelalexander said on Jan. 09 '12

nice type work!

milou said on Jan. 09 '12

Dajesz czadu z typo ;)

morecolor said on Jan. 15 '12

Po Dingole kolejne swietne typo

action said on Jan. 15 '12

Awesome wordmark!

belc said on Jan. 15 '12

dobre typo

midgar said on Jan. 16 '12

Thanks all, but it was really my client who made a big part of the heavy lifting:-)

fathlon said on Jan. 16 '12

just perfect, love it.

Sean Heisler said on Jan. 16 '12

Excellent type!

velosign said on Jan. 16 '12

Nice logo

Vitaly said on Jan. 17 '12

Nice letters

ocularink said on Jan. 17 '12

Nice logotype. It might look better to have the type white instead of that light blue. The light blue/orange combo is a little off-putting for a frozen yogurt shop.

balic said on Jan. 18 '12

Nice thick type!
I agree with @ocularink, light blue looks a bit strange.
Good luck!

artmns2 said on Jan. 18 '12

very well

midgar said on Jan. 18 '12

Thanks for all the comments!

@ ocularink & balic
The light blue and orange combination is my client`s choice - I also think that on its own it might not be the best match for a frozen yogurt shop. However, I have developed it into a full color palette, which, in my opinion, looks really nice, and should make up for this two-color version.
I have also tested the white-on-orange version and, in my view, it seems less interesting than the original. Although, I can easily understand why both of you feel like you do about the light blue version.
One way or the other, thanks for your input.

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