Helvetic Brands

by HelveticBrands • Uploaded: Jul. 15 '06
Gallerized Dec. '08 7023f2166f50e53499890d946b71e9db.png

Description: Outside the box design, Swiss style.

David Pache is a creative consultant, a brand and identity designer in Switzerland that works with clients globally.

As seen on: http://www.helveticbrands.ch

Status: Client work

Commenting: Not seeking critique

Tags: helveticbrandshelveticbrandsgeometrygeometric

More from this user:

Art Machine said on Apr. 22 '07

This is so beautiful!

Dache, I have to say, your style is really standing out and your work is brilliant.

logomotive said on Apr. 26 '07

my favorite logo of yours dache :-) love it and the colors.

dbulli said on May. 07 '07

OH dache ... you gave me great inspiration for my dad "quality plus" logo ... so much so ... that i thought it was a little too close .. *shrug* .. i liked it too ..

datasky said on May. 17 '07


dache said on Jun. 07 '07

Thanks guys

firebrand said on Jun. 10 '07

Very striking.

dache said on Jun. 11 '07

Thanks Roy :^)

s7even said on Jun. 29 '07


dache said on Jun. 30 '07

Thanks very much :^)

sandy said on Jul. 07 '07

stunning and very much striking logo

dache said on Jul. 09 '07

Thanks sandy

row said on Jan. 08 '08

Very simplistic and awesome design, nice work!

dache said on Jan. 09 '08

Thanks very much Rowan!

rfrusso said on Feb. 20 '08

This is great. Very strong unique, great for branding, etc.

Also, I wanted to say I love the Concept47 mark that was recently placed in the Gallery. I just realized it was a "4" and a "7" ... but since you didn't allow comments there, I had to leave it here. ;)

dache said on Feb. 21 '08

Hi Robert, thanks very much!

sketec said on Feb. 24 '08

This is perfect. A readable type-style, usable icon (resize-able), nice color choice. Looks very professional.

dache said on Feb. 25 '08

Thank you

mil3n said on Apr. 18 '08

love the swiss style, and you do it good! great logo!

dache said on Apr. 19 '08

Thanks Aron

Sensibelle said on Jun. 05 '08


dache said on Jun. 30 '08

Thanks Sensibelle :^)

dache said on Jul. 06 '08

Hey guys,

I just finished writing an article for the "dacheboard":http://www.dache.ch/index.php/dache/comments/evolution_of_dachech_logo/ about how I created this logo, please check it out :^)

Type08 said on Aug. 21 '08

Saw your work on Behance Network a few days ago. Amazing stuff! Congrats!

dache said on Aug. 21 '08


dache said on Aug. 21 '08

The link I posted above has now been replaced by "this link":http://www.dache.ch/dache/comments/evolution_of_dache_logo/

Maustinproductions said on Sep. 27 '08

Very Nice! Simple and clean.

Bravo! :)

logomotive said on Sep. 27 '08

I'm a little worried about dache, I have not heard or seen anything form him in a few. Really is he OK?

dache said on Sep. 29 '08

Maustinproductions, thanks.

logomotive, yes all is fine. Next time just drop me an email though as I'm not on here much anymore.

System Overload said on Nov. 05 '08

I'm new hear and i absolutely love all your logos, I am looking for a logo for my site System Overload Gfx or System Overload Designs .com. I want the logo just to have System Overload, how much would this cost.

Please email at jgoldman51@comcast.net

Yglo said on Nov. 17 '08

I love this one too :) Great work Dache, you're definitely one of the best!

dache said on Nov. 17 '08

Thanks very much to you both :^)

sticks said on Dec. 12 '08

Congrats on the Logo of the day, cool stuff

dache said on Dec. 15 '08

Thank you.

raja said on Dec. 27 '08

i think the type is horrible

raja said on Dec. 27 '08

lol CD sorry man - not gonna go there!

The tally of disagreement is never gauged here. Also, I'm not really looking for an accordance - I still think the type is horrible

sue me!

cruent said on Dec. 27 '08

Great work david! I check your website every week because you are really good at logos. Keep up the good work and happy holidays :D

struve said on Dec. 28 '08

definitely get the swiss ref., but not seeing anything real spectacular here otherwise

grabbdesigns said on Dec. 29 '08

this one really sticks out as clean and simple!

nulio said on Jan. 03 '09

Awesome concept.

About the logo, have you experimented other type? I'm gonna go with raja about that.

About the avatar, have you tried center the square and not the whole logo? It was the first thing I thought. Don't know if it works tough.

pineapple said on Jan. 03 '09

Helvetica is historically associated with Switzerland, no? I think he has good reason to use that in his personal mark, despite the widespread sentiment that it's an overused typeface.

lehelmor said on Mar. 07 '09

Clean as Switzerland!
A great logo always have a great concept behind.

uwie said on Mar. 08 '09

great execution. but from marketing perspective i think it was not wise to remove the '.ch '

gab0ng said on Mar. 21 '09


2creativo said on Apr. 05 '09

Really good work, congrat

dache said on Apr. 30 '09

Thanks for the comments all.

patentico said on May. 16 '09

as simple as it must be - congrats!

dache said on Jun. 01 '09

Thanks patentico.

alldesign said on Jun. 22 '09

I really love the 'Swiss style' part of this identity! I have an affinity for it myself...and I'm not even Swiss! :) My latest use of it is here: http://logopond.com/gallery/detail/68018 ...and I'd LOVE to hear what you have to say, dache!

S.A.T said on Jun. 25 '09


dache said on Jun. 26 '09

Thanks for your comments guys.

dache said on Jun. 30 '09

Thanks Shaun.

MDX said on Aug. 07 '09

David, you must be genetically incapable of making something bad.

dache said on Aug. 07 '09

:^) Thanks Michael

abeall said on Sep. 24 '09

dache, how much would I have to pay you to explain to me why this logo is so dang awesome? I look at it and it just seems so perfect and appealing, but I can't rationalize why. I love the colors.

brandsimplicity said on Nov. 02 '09

Loving the new direction David.

Type08 said on Nov. 02 '09

I welcome this as well! But also good luck with replacing a world known Dache brand with the new one, I guess that it won't be easy... All the best to you, David!

epsilon said on Nov. 02 '09

I would use something a bit more edgy for the type. Papyrus, for example. Otherwise it's very nice.

OcularInk said on Nov. 02 '09

Yes, Papyrus would be perfect.

epsilon said on Nov. 02 '09

By the way .. the type looks like it is sitting lower than a mark, and that throws the balance off a bit. Perhaps bump it up slightly ?

logomotive said on Nov. 02 '09

Dache, I'm curious as are I am sure a lot of others are also. I can see one going from an off name to their own name but your doing this in reverse and you have an established brand name??? Seems like an identity crisis to me but it's your thing, just wondering.

dache said on Nov. 02 '09

Thanks for the comments guys. You can read all about the reasons why on at http://bit.ly/new_name

JF said on Nov. 09 '09

I believe Dache has some good reasons for re-branding. The work is still excellent; clients will follow. As for his site, as long as it's still forwarding to the new one and tags formerly associated with Dache are now associated with Helvetic Brands, he should be okay.

helvetic brands said on Nov. 09 '09

Thank you JF :^)

contactme said on Nov. 23 '09

great logo man!

helvetic brands said on Nov. 23 '09

Thanks Mateusz.

Rokac said on Nov. 30 '09

I don't believe this:


Hayes Image said on Nov. 30 '09

Way WAY too close...

Hayes Image said on Nov. 30 '09

analysis = richanalysis are very naughty...

helvetic brands said on Nov. 30 '09

Thanks Roko, it is being taken care of.
Feel free to email me next time as I am not always on the site.

Rokac said on Nov. 30 '09

No problem David. Glad I could help.

novima said on Jan. 04 '10

Hectic, * no shame O_o

awesome stuff man! 3 years and going strong.

Well Played.


m1sternoname said on Jan. 26 '10

Turns out, I never floated this. Well, better late then never.

JoePrince said on Jan. 26 '10

^Off with your head Floris! :)

mcdseven said on Jan. 26 '10

a classic... have come across this identity numerous occasions on the web and it always catches my eye, regardless of company name! Proud to float it.

web design said on Feb. 02 '10

Nice design, really

helvetic brands said on Feb. 02 '10

Thanks everyone.

VB Design said on Mar. 12 '10

I have to tell you that almost every logo I've loved and clicked on was yours. It's getting weird. Seriously. Stop it :)
I love your minimalistic style.Designers like you are my inspiration.

helvetic brands said on Apr. 27 '10

Thanks Vanja!

logopunk said on May. 02 '10

Nice logo, and really nice website!

fatima said on May. 06 '10

i want you to design a logo for me.... if you can do that plz respond back its urgent... and pls tell me how much u gonna charge me for that thanks

epsilon said on May. 06 '10

^^ also "wanna" is misspelled.

helvetic brands said on May. 17 '10

Thanks for the comments.


jimmituanart said on Jun. 28 '10

great !!!

helvetic brands said on Jul. 05 '10

Thanks jimmituanart.

icu said on Jul. 30 '10

Simplicity in it's perfection

helvetic brands said on Jul. 30 '10

Thanks Ivan, I really appreciate it.

JF said on Aug. 26 '10

http://getsatisfaction.com/people/kevinandersson_1369098 <-- click on the thread he posted that's listed in his profile; grooveshark

http://logopond.com/gallery/detail/64886 <-- surprised this is on the site here, more surprised you didn't comment. Unless he is a colleague.

Thought you might want to know.

helvetic brands said on Aug. 26 '10

Thanks JF.

google said on Jan. 28 '11

Guides the eye, a smooth transition, the Swiss flag cross analogy...what else? 10/10

Pierro said on Mar. 11 '11

David, here is your desk or your office practice? Or you want to have the most uploaded records?

balancecreative said on Mar. 17 '11

Simplicity at its best

Ryan B said on Mar. 22 '11

The Swiss style certainly works very well! Great work friend.:)

toddfooshee said on Jul. 21 '11

Remember seeing this a while back around the time I believe you had re-branded yourself. I absolutely love this.

juliandorado said on Aug. 05 '11

lots of security in your work!

helvetic brands said on Aug. 15 '11

Thanks for the comments.

adriana.torres said on Nov. 07 '11

:) epic

sbdesign said on Nov. 07 '11

some conditions have changed - and nothing epic ...

but - 2006

t-sovo said on Feb. 11 '12

i also join to say CONGRATS on 1000 in here! :)

george.wood said on Feb. 12 '12

congrats, you machine :D

helvetic brands said on Feb. 16 '12

Thanks for the comments.

nickhood said on Feb. 23 '12

Grats. Thats an impressive milestone! Excellent works.

voxsix said on Jun. 26 '13

aminG said on Sep. 16 '15

simple and sleek so wonderful

vadimpaschenko said on Jun. 11 '16

amazing job!

Please login/register to make a comment, registration is easy,