metro Hamburg

by Fux • Uploaded: Jun. 27 '07 - Gallerized: Mar. '10

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Description: Metro Hamburg is a CI and communication concept for the local public transport of Hamburg/Germany. The logo is visually borrowed by the form of a tram. The cross is the keyvisual. It contains 8 arms, standing for 8 lines in the public transport system. Additionally it contains four arrows from every direction.
As seen on: HTK-Hamburg
Status: Nothing set
Viewed: 13381
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Lets Discuss

AdmarcBart Jun. 27 '07

I really like this design. It has a very nice appeal and seems to fit the target audience and market accrodingly. However when I saw this in the thumbnail form I read it as %22retro%22, but after taking a second look, it read correctly. Once again nice job. :)

Thomas Jun. 28 '07

Very nice work. Congratulations. Good balance between design and marketing.

brandsimplicity Jul. 06 '07

Thats a very nice piece of branding!

fux Jul. 07 '07

Thanx for all your comments. Nice showcase Fabian! The metro project features a lot of more stuff. Its showed on my website soon...%3B-)

JoePrince Mar. 26 '10

This appears to have come before Euan's mark...too close?

brandclay Mar. 26 '10

yah joe, i was going to say that

alexanderspliid Mar. 26 '10

Is this a student project or an actual proposal?

logo design monster Mar. 28 '10

I think it is clever that you have managed to incorporate so many ideas within a logo from the 8 arms to the arrows and tram shape. Usually trying to add lots of concepts does not work but in this case it works really well. I really like that you added the colourful line too, great design.