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saw the %22S%22 right away, took a click in the head before I saw the two flipped books. clever.

Thanks Mike. I believe that if logo was on light background you woud spot the books first and then %22click!%22 - the %22S%22.*Saw your showcase - nice work there!

Nice one Andrej:)

Hey roko thanks. I see your site's coming...

Thumbs up for that!

nice idea...

Thanks sbj!

Super!

Maybe the negative S and the 'super books' type could speak the same language.

Yup, I see what you meen breno...thanks for the constructive comment. I liked this one, dont know how your idea could work maby it will be too wide? Its worth trying though...btw, your work's great man!

I really like this one. Simple.

Nice concept, just trying to imagine how would this look like if the text was stacked to follow the mark's angle...

Thanks guys!*Type08 you meen like italicized?*I tried that but the angle is too big so it looks like some speed car logo...

No, no, no, not Italic, just rows following the angle (that would mean word 'books' going on a left a bit).

I've uploaded the version with the rows following the angle here*http://logopond.com/gallery/detail/102432*Looks really nice to me.*Thanks type08, really great!

now again I've updated this version right here, didnt know about that feature, sorry.

nice :), i wonder how its look if the type change to the same style of the %22s%22 in the mark :)

Thanks gary! I believe that's the thing that bitencourt allready pointed out. I'll try some wider types eventually, but currently I'm satisfied how it looks.

Clever idea!

Like* classy!

this is very very nice

super negative space. super clever. super float

clever and well executed, love it!

Awesome idea!

Thanks to whoever brought this on first page from a dirty old shelf...it was mentioned on several places over the internet as clever negative space usage in the logo, but never before was gallerized here, where I originally posted it. I'm happy about that.

clever and nice! SUPER!

Nice book twist.

Thanks for your appreciation garychew and pjmaster.

haha super nice ;)