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Description: This logo was not used or developed further - I went way off brief on this one so it wasn't what the client was looking for, but I liked it's simplicity. I wanted to get away from the literal representations associated with many logos for groups of this kind, and I felt the heart embodied the inclusiveness and health aspects of the club. I do realise there are possibly issues with this one too, but I wanted to share it here and get some feedback on it.
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