SWISS

by florisvoorveld • Uploaded: Apr. 12 '10 - Gallerized: Apr. '10

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Description: wip
Status: Work in progress
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Lets Discuss

helvetic brands Apr. 12 '10

Might work better for Denmark due to the cross proportions %3B%5E)

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JoePrince Apr. 12 '10

It's neat, but not sure I would have read it without the description...

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m1sternoname Apr. 12 '10

I'm thinking of using the S for a mark. The showcases version is very conceptual but very nice for branding imo (think bc, letterhead, envelope etc)

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Type08 Apr. 12 '10

Unfortunately, I think David has a point here, especially if you decide to go with the one S only as a mark...

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m1sternoname Apr. 12 '10

Well, I think as a European (or anywhere outside Switzerland for that matter) you might have doubts, but when you'd see this in the middle of Switzerland I don't think anybody is going to think it's the flag of denmark

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devey Apr. 12 '10

I read it right away... great idea.

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andreiu Apr. 12 '10

looks more like Denmark to me.

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aillet Apr. 12 '10

worth1000.com? Good luck, I like this style.

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Bitencourt Apr. 12 '10

Yeah Floris, really good to read. I read Swiss instantly. But i agree with the denmark flag issue. The proportion isnt swiss... anyway, great work! Congrats!

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midlandmagic Apr. 12 '10

Spot on. I read it instantly at thumbnail size - fool proof.

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milou Apr. 12 '10

I don't know if I will read it as swiss without the title, because (ok I must admit) my fault that I've looked at the title first. Erase my memory to that moment and give me one more chance! Anyway, I think this is a nice piece of work, and it's legible enough.

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raja Apr. 12 '10

you are a master of swiss design

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mcdseven Apr. 12 '10

s would look well as a mark.

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pjmaster Apr. 12 '10

Yeah, it is very difficult to read. When I read the title I instantly found that in the shape. Otherwise, it took me time to read...

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brandclay Apr. 12 '10

i read it no problem

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krinimal Apr. 12 '10

It took me a milli second to read it.. Thats it! I think its quite legible.

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m1sternoname Apr. 13 '10

thank you all for the kind words :)

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pierro Apr. 13 '10

wow...this is clever man.

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chopeh Apr. 13 '10

Love it.. But I see Denmark.

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Mad Skimo Apr. 13 '10

i read it at first fight! but i have to admit this is for designers eyes

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myway999 Apr. 13 '10

cool work. congrats!

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franzisko777 Apr. 13 '10

Love this logo, smart! elegant!

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ru_ferret Apr. 13 '10

wow, very interesting idea!

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Logo Design Monster Apr. 14 '10

I read it too at thumbnail size. Clever design.

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momentaries Apr. 18 '10

I read it instantly, I would hate to see it change. Brilliant.

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hanuman shakti Apr. 21 '10

great one, I read it....good legibility and readability

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SteveG Apr. 23 '10

Yep, got it straight away. It's everything I love about logo design. Excellent job.

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JF Apr. 23 '10

Read it as 'SWISS' immediately, even before reading the title. Great branding potential%3B involves the reader, pulls them in. Nice work, m1sternoname.

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desdecero Apr. 27 '10

Yeah a masterpiece..!

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mabu Jun. 21 '10

Denmark! Lovely constructed.

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JF Feb. 11 '11

I keep coming back to this one%3B it's beautiful. So clean and elegant, very memorable.

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chanpion Aug. 30 '11

Amazing! Absolutely amazing. Perfect symmetry and execution.

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