ACR Heating & Cooling

by empoweredh22 • Uploaded: Jun. 12 '11

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Description: This 80 year old company has always used a red diamond in their logo. The old version of their logo involved a simple font placed inside of the diamond but they were looking to modernize that concept and make a logo that could be more easily and professionally applied across many media. This concept drawing maintains the classic red diamond but I added a black outline and gloss to modernize it and improve the look. I also worked with the font to create a very modern looking typeface. I am looking for any additional ideas of how I might further improve this logo.
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evomedia Jun. 13 '11

Hi empoweredh22,**From what I see here the logo looks very simple and Web 1.0 like...**Modernizing a logo is a complex thing. It's not enough to just ad a thick black line and a ȁDglossy effectȁD**Personally I would place the text to the right of the logo, and I would remove the outline stroke and make a ȁDsexyȁD drop shadow effect... Maybe emboss the logo itself and ad a outline of 1 px with a gradient in the outline.**I'm just thinking out loud here, I hope I helped a bit.**Have fun with your designing...**And let me know how you get on, and always happy to help!

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empoweredh22 Jun. 13 '11

Thank you so much for taking the time to think out loud for me. I really liked what I've done with it but I also knew there was something not quite there and it is definitely a work in progress. I actually had a couple of different drafts with the lettering to the right of the diamond so it was interesting for me to hear your perspective on that.**Currently working on making some revisions. If anyone else has any thoughts I would love to hear them! Thanks guys!

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evomedia Jun. 14 '11

Keep up with the great work! :-))

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