by empoweredh22 • Uploaded: Jun. 12 '11
This 80 year old company has always used a red diamond in their logo. The old version of their logo involved a simple font placed inside of the diamond but they were looking to modernize that concept and make a logo that could be more easily and professionally applied across many media. This concept drawing maintains the classic red diamond but I added a black outline and gloss to modernize it and improve the look. I also worked with the font to create a very modern looking typeface. I am looking for any additional ideas of how I might further improve this logo.
Status: Nothing set