ACR Heating & Cooling

by empoweredh22 • Uploaded: Jun. 12 '11


Add to Pad (In 0 Pad s )

Description: This 80 year old company has always used a red diamond in their logo. The old version of their logo involved a simple font placed inside of the diamond but they were looking to modernize that concept and make a logo that could be more easily and professionally applied across many media. This concept drawing maintains the classic red diamond but I added a black outline and gloss to modernize it and improve the look. I also worked with the font to create a very modern looking typeface. I am looking for any additional ideas of how I might further improve this logo.
Status: Nothing set
Viewed: 494

Lets Discuss

evomedia Jun. 13 '11

Hi empoweredh22,**From what I see here the logo looks very simple and Web 1.0 like...**Modernizing a logo is a complex thing. It's not enough to just ad a thick black line and a ȁDglossy effectȁD**Personally I would place the text to the right of the logo, and I would remove the outline stroke and make a ȁDsexyȁD drop shadow effect... Maybe emboss the logo itself and ad a outline of 1 px with a gradient in the outline.**I'm just thinking out loud here, I hope I helped a bit.**Have fun with your designing...**And let me know how you get on, and always happy to help!

empoweredh22 Jun. 13 '11

Thank you so much for taking the time to think out loud for me. I really liked what I've done with it but I also knew there was something not quite there and it is definitely a work in progress. I actually had a couple of different drafts with the lettering to the right of the diamond so it was interesting for me to hear your perspective on that.**Currently working on making some revisions. If anyone else has any thoughts I would love to hear them! Thanks guys!

evomedia Jun. 14 '11

Keep up with the great work! :-))


Please login/signup to make a comment, registration is easy