by eazytiger • Uploaded: Jul. 12 '11
Description:
Leicester City Council needed a new brand identity to better reflect the huge investment and re-development that is being undertaken in the City.
The uniqueness of Leicester is its huge diversity of people and culture. We embraced this in the branding, devising the 'One' motif (the city) that is made up of many components (the people and ideas within).
This was a huge project and this was reflected in the massive amount of work that went into it, and the array of material that was produced for it.
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Eazytiger
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Client work
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