Adperium

by dotflo • Uploaded: May. 17 '12 - Gallerized: May. '12

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Description: Redesign for Adperium, an online advertising network. Their old logo is based on the usage of some laurel leafs, thing that I continued to use, just that in another form.
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Status: Client work
Viewed: 6400
Tags: laurel green imperial advertising
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contrast8 May. 17 '12

lovely work Florin:)

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Communication Agency May. 17 '12

yes love it nice. In serbia i saw about 10 same design for AGRO, EUROPA, AGRINA etc. That have same A idea.

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dotflo May. 17 '12

Thank guys,
@ Communication Agency, hope nothing too close to this, I imagined other logos having a similar idea could be out there, have to admit that i did not do an extensive research.
From the names you are saying these are mostly agricultural companies. tried to keep away from that area having the branch as clearly as I could

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dotflo May. 20 '12

thanks ricardobarroz,

@David, yea that was the initial concept of having a thicker A stem there and the strips almost like forming a roman column there to further convey the "imperium" feel;

that was the concept that went to the client, they decided to simplify the design and then i went on integrating the mark with the type (Sanford at that time) and customized it to better go with the A serifs and weight

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milou May. 21 '12

Glad to see this one on the front page, great work Florin :)

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Lecart May. 21 '12

This is great stuff!

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ocularink May. 21 '12

This is great man. Straight to my favs. I think I like the simplified look. Works well in all sizes now.

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dotflo May. 21 '12

@David, the client was great actually and I perfectly understand and comply to his reasoning for going for a more simplified version. cheers :)
Thanks Stelian, Rudy, Kevin for the nice words

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dotflo May. 23 '12

Thanks pjmaster and ksonerkaya

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