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fly on the wall

by designabot • Uploaded: May. 21 '09 - Gallerized: Jan. '10

301f5774e2f40dfcb78fb6b76223b062.png

Lets Discuss

designabot May. 21 '09

holy cow cerise! i only posted this about 4 seconds ago and already a comment!
thank you : )

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gyui May. 22 '09

i love the composition and the mark, but i read "on the fly wall"

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rudy hurtado May. 22 '09

Being an AC-DC freak, I love the name, and maybe because of that I read it properly, well done, makes it a simply strong Brand!, I could see it in applications in my head already.

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designabot May. 22 '09

thanks guys for the remarks. Much appreciated.
I played around a little with the type and ended up with the above result. This format just seemed to sit correctly and was most visually appealing.


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shaneg May. 22 '09

love it! but I read "on the fly wall." However the imagery combined with the fact that everyone has heard of the say, "fly on the wall" it still works, because I wasn't confused, I knew EXACTLY what it said before I even read it.

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logomotive May. 22 '09

simple yet too cool.

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myco May. 22 '09

I'm with shaneg: I read it clearly without thinking about it.

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designabot May. 30 '09

once again thank you all

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tass Jun. 04 '09

i read it also as on the fly wall, but it's quite nice and clever.

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designabot Jun. 07 '09

this design was a bit of a test of perception. From all the people who have seen it I would say about 60% read it as 'fly on the wall'. The other 40% as 'on the fly wall'. I found it interesting anyway thanks for all the floats : )

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hitbyreindeer Aug. 26 '09

i read "fly on the wall" and like it a lot, cheers! :)

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charcoal Sep. 20 '09

This is great - and by the way I read fly on the wall.

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milou Jan. 05 '10

he's human anthony!

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esotericsean Jan. 05 '10

On the fly wall. Hehe, amazing though.

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Spavvic Jan. 06 '10

"on the fly wall"

but really nice )

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mattaebersold Jan. 06 '10

Awesome concept! Love the visuals here

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carl231181 Jan. 08 '10

I personally love the concept%u2026 BUT

It DOES read as "on the fly wall". Could a simple shift of font weight make this read correctly?, for example%u2026

A heavier use of font on 'fly' and a lighter use on the rest? Worth a try?

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rambal Jan. 11 '10

It took long time to be here..
Nice one. Love it..

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simien Jan. 12 '10

I like it a lot. I just wonder how it would be incorporated in different media... print, web, business cards.... It has that vertical line that I see as a potential issue.

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bug studios Feb. 14 '10

amazing!! great job!

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dcyr May. 28 '10

great concept, but at first I read it as "on the fly wall" not "fly on the wall"

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