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make the end horizontal stroke of the L follow the angle of the A. Shorten the L just a bit to balance the negative space

Thanks for your comments Steve - I like your thinking. What do you think now?

you understood where I was going. Now there is a nice visual relationship

What a nice wordmark. Very simple and certainly memorable.**Not sold on the type though. It just feels unrelated to the mark, both color and style wise. Perhaps consider all caps / small caps in black and some other color ?

Thanks Alex - it's still a work-in-progress. I may give your thoughts a try and see where they go : )