viveni

by cresk • Uploaded: Jan. 22 '11

2f5e04500a331f88bf0bc9c1562084c0.png

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Description: © Gert van Duinen | cresk design Logotype, consisting of custom type design for Viveni Iterior Design - corporate Identity incl.
As seen on: www.gertvanduinen.com
Status: Client work
Viewed: 2463
Tags: decorator decorating decor
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Lets Discuss

myob Jan. 22 '11

Gotta love brand names with 'Vs' in them. When I first saw this, it was having a hard time deciding what was I seeing there - an E or a C. After having viewed it a couple of times, it stuck in my mind as a sure vivEni. Love the way how you portrayed 4 different letters with just 2 shapes, cresk :)

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cresk Jan. 22 '11

Thanks Peter, after showing this to the client for the first time a few years ago, she instantly loved it. I think it's a good thing to 'think' a little about the logo in order to remember it for a long time. **Also, the other idea behind this mark is shuffling furniture like chairs to form a word out of the letters :).*

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myob Jan. 22 '11

Oh no wonder she loved it. If I was an interior designer and was delivered with this work, I'd sure love it as hell, too! Fully agreed with the second sentence you've wrote - what I mean is that it simply took ME a few seconds to read it, which does not mean it is a disadvantage in any way in this case - the mark is clearly unique.

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mcdseven May. 04 '11

couldn't read it at first, don't care as its lovely piece. Perfect.

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