My Farm

by cindylo • Uploaded: Jul. 11 '13


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Description: It's for an organic rooftop farm restaurant in a factory. The logo is a bold and iconic mark with an organic essence. The F-shape formed by a pavilion and a TV antenna creates a symbolic representation of rooftop. The leaves growing out from the antenna means changing useless empty rooftop into a lively green garden.
As seen on:
Status: Student work
Viewed: 3358
Tags: nature leaves garden pavillion

Lets Discuss

samdemastrie Jul. 11 '13

It's difficult to read on the background photo, but it's cool looking. Consider simplifying the background.

cindylo Jul. 11 '13

Thank you for your comment!
I have changed to a new background:

I'll keep working on it such as adding colors to develop its identity. I'm looking forward to hearing more comments from you!

samdemastrie Jul. 11 '13

That one is looking a little blurry around the edges for some reason... And by the way, you can add variations of each logo under each entry, so your separate iterations don't need to be on different pages. Look at the bottom of the upload page.

THEArtistT Jul. 12 '13

I like the backgrounds, ok. just the logo is too small on them. Pixelates the logo too much for it to be clear. Your logo has too much detail to go too small.

cindylo Jul. 13 '13

Thank you for the comments from all of you.
ya, there are many details but I still want to keep them because they can enhance the full meaning of the restaurant's concept.
So, I have modified it and make it as clear as possible even it's small.
What do you think now?

chanpion Jul. 13 '13

Maybe you should apply the same texture in your branding to the logo to give it a more organic feel.

BTW, you should edit your website direction in your profile page by adding the dotcom so it actually works as a hyperlink ;-) Good to see another HK designer.


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