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Have you tried mirroring the bottom half of the mark for the top half? Also, the weight of the font is too light in comparison with the mark. Either lighten up the mark or bold the type. Just some thoughts. :-)

am fine with the font weight, but give it a bit of a breath. make the tracking 20pt and you are crystal :)**but again am with Ocularink on the mirroring treatment, I think it will look better. IMO :)***CHEERS

I am diggin the mark as a whole as it sits. It gives it a sense of something more to come theway it ends. But then I am fiend for what some would consider off balance logos %3BP. I am with mavric on the spacing. Especially around the %22%26%22 sign. Also I think your color choice of the bgrd is biasing my opinion, as it seems to fit oh so well. Maybe post a black and white one. Then my vision may be as clear as the folks above me :D**cheers

I think this would more often than not be read as %22S.O.S.%22 despite your removal of the serif on the bottom.

Thanks for all the great suggestions, have to play with it a little more when I get home next year :)**lundeja: you have a point there, although I haven't seen it that way...