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Cool! but the payoff is too little.

nice!*it reminds me too much of an eye chart for me though. **I think I understand the concept, and I can see how you can extend the concept to other pieces.

I guess I expect it to read going down as well... %22Anactt Ltrhes%22? I want to assume there's a thought-out concept for why the letters are stacked the way they are %26 it's kind of a disappointment that there's nothing else there.

Yeah, I guess I didn't develop this too much, it was too left field for the client. *Sorry, I didn't indicate what the company does. *This is an extract from their corporate brochure we are working on at the moment, %22Talent Architects is a boutique consultancy dedicated to helping organisations shape and optimise their talent pool.%22

It'd be hard thing to sell a client, I think they'd believe it impractical. **But: %22Finally something new... a logo I would remember%22 - I agree.**Crazy enough, this is the only one out of 10 pages I've followed for a closer look. For me, its very unorthodox.