by burocratik • Uploaded: Jun. 09 '07


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Description: Corporate Identity for a Esthetic Dental and Prosthetics Laboratory. With goals of freshness / young / credibility & distinction, the 32dent identity reflects a warm smile, with a distinctive facial smiling wrinkle stylization on the right side, reinforced on the left side with an irregular ending Bezier. The tight Helvetica kerning of the type is justified to match the tooth tight spaces (just watch the “n”) and this family rigid geometric structure amplifies the one-letter-one-tooth analogy. The numerals which were a problem on the legibility of the name were given the thin variation for a lighter and more concise identity.
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Lets Discuss

icu Oct. 19 '07

this mark reminds me very much on amazon.com

rfrusso Oct. 24 '07

agreed with above ... the designer of the amazon logo won't be smiling about this one.

Art Machine Oct. 24 '07

Sorry, why is this amazon? There are a couple of logos out there which incorporated the idea of an arrow forming a smile. And at least this isn't one of those which just got a curve under the type.

rfrusso Oct. 25 '07

It isn't amazon, just pretty close to it. I'm not familiar with other logos, but amazon immediately comes to my mind. The first thing I see with amazon, actually, is an arrow pointing from 'a' to 'z' - the smile is secondary. But that's me. This logo is not horrible - so many things I like about it - and if they go with it, that's great! But there are probably other ways to flesh out the concept of a smile that doesn't look so close to the amazon one.

burocratik Oct. 26 '07

In fact I never saw an arrow on the top right, when I designed it it was a wrinkle :P This would be a lousy arrow if you ask me :)


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