Direct Sound

by benjancewicz • Uploaded: Apr. 27 '08 - Gallerized: Apr. '08

2eb7f252d858690261b51a75fe1c3ca5.png

Description: This was created for an audiophile who had gone to work for himself creating custom-made Hi-Fi speaker systems.

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Tags: Audiophile Tuning Fork Sound
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koodoz Apr. 27 '08

What is the extension of the 'U' supposed to be? An RCA/Stereo lead?

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gthobbs Apr. 27 '08

It's a tuning fork if I'm not mistaken.

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shaq Apr. 27 '08

I like how you combined the mark and the type. It's rather unusual that you use a tuning fork to signify sound, which is good. I think we're all sick of waves as a mark already. Good job!

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artboy Apr. 28 '08

Does anyone else read Soynd instead of Sound?

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OcularInk Apr. 28 '08

Yea, artboy...good observation. This would be far more effective if the tuning fork was used as the letter 'Y' in a particular word. Because it's being used as a 'U', your idea seems a little forced. Even so, kudos for your cleverness.

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grubedoo Apr. 28 '08

Cool idea but the U also reads as a Y.

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benjancewicz Apr. 30 '08

Relevant: Thanks! The tagline is actually %22From your ear to your heart%22. I shoulda fixed that before I uploaded it.**gthobbs: Thank you very much! And yep, you got it right with the tuning fork.**shaq: Gosh I'm sick of the soundwaves... I originally had them around the fork and then got rid of them.**artboy, Ocularink %26 grubedoo: Thanks! I thought of that too%3B and I wanted to darken the handle of the tuning fork ever so slightly more, but the client approved it before I had the chance. Either way, most people seem to get the Y anyway. I wonder if it has something to do with the fact that U came from Y.... http://en.wikipedia.org/wiki/Y

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BigAl67 May. 15 '08

Love it. I think some people will see a 'Y' and some will read it as a 'U'... in its favour, with the logotype set in all caps, it is more likely to be seen as a 'U' - I also like how you have used the tuning fork's actual proportions hence making a narrower 'U' than would be usual for this font. Simple and to the point like the best logo designs are.

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