Desert Fox (3c)

by logoholik • Uploaded: Feb. 10 '09

Float

Description: Proposed concept for new camping and outdoor equipment brand
Status: Unused proposal
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logoholik Feb. 10 '09

Ha, well spotted. I am not sure whether i like it or not at this stage. It is growing on me slowly. I had several options, but had to make a compromise between 'tough feel' that was requested and the nature of this mark in relation with logotype. I found that this slightly modified futura works well with the 'circle' nature of this logo. Plus i didn't want it to compete too much with mark...