ESL - lacrosse training facility

by atomicvibe • Uploaded: Oct. 28 '15 - Gallerized: Oct. '15

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Description: Branding for a lacrosse training facility. The full logo lockup depicts a compass mascot cradling a lacrosse stick. Also included is a standalone mascot, a wordmark, and a monogram. While the mascot's needle pointing due East directly references the facility's name and geographical location, the compass itself is a metaphor for progression; advancement. It symbolizes enlightenment or finding one's way. A compass provides reassuring guidance and steadfast reliability. And as the compass guides the traveler to destiny, so too, will ESL guide players to victory. See the full branding presentation on my website: http://www.atomicvibe.com/work/#/eastsidelacrosse/
As seen on: atomicvibe
Status: Unused proposal
Viewed: 9406
Tags: lacrosse sports sports branding logo
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xDick Oct. 28 '15

totally amazing work.

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atomicvibe Oct. 28 '15

^Cheers, Roman. Thank you for your kind words.

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atomicvibe Oct. 30 '15

Stoked to see this guy in the gallery, friends.

Sadly, this homie here is going to die a horrible death on the cutting room floor, as this whole job is now being cancelled by the client. Not going to get into particulars out here in the public, but the project was doomed from the start due to poor client communication, misinformation, misdirection, a change in business focus (without being told), bad taste - you name it, everything went wrong.

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Supamario Oct. 30 '15

the upside, is you have a great portfolio piece!

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onemind Oct. 30 '15

Sorry to hear that. Beautiful piece though.

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atomicvibe Oct. 30 '15

Thanks, guys. I agree, it's a great portfolio piece, and hopefully, it'll help me land other sports-related clients who appreciate this style.

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ClimaxDesigns Oct. 31 '15

damn, sorry to hear that Jonn :( hope you still got paid

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type and signs Nov. 02 '15

the LP trippple - well deserved Jon --- sorry to hear about the horrible death !

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atomicvibe Nov. 02 '15

@David, I secured a deposit for this job, and I'm working on the rest. I fear it'll be a tough road ahead...

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atomicvibe Nov. 02 '15

@bernd Thanks so much, my friend. Yeah, it's a shame, but life goes on...

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jppv Nov. 06 '15

Always love your work Jon!

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chanpion Nov. 11 '15

Bud, your work never ceases to amaze me. Absolute Passion. Fullstop,

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atomicvibe Nov. 13 '15

@chanpion Thanks, Norm! That's how I roll...

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