by atomicvibe • Uploaded: Oct. 28 '15 - Gallerized: Oct. '15
Branding for a lacrosse training facility.
The full logo lockup depicts a compass mascot cradling a lacrosse stick. Also included is a standalone mascot, a wordmark, and a monogram.
While the mascot's needle pointing due East directly references the facility's name and geographical location, the compass itself is a metaphor for progression; advancement. It symbolizes enlightenment or finding one's way.
A compass provides reassuring guidance and steadfast reliability. And as the compass guides the traveler to destiny, so too, will ESL guide players to victory.
See the full branding presentation on my website: http://www.atomicvibe.com/work/#/eastsidelacrosse/
As seen on: atomicvibe
Status: Unused proposal
Tags: lacrosse • sports • sports branding • logo