Coach Ramirez logo + character pose 01

by atomicvibe • Uploaded: Jul. 19 '11

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Description: Fictional logo development for an Adidas-themed résumé. This is in no way affiliated with Adidas. A while back, Adidas Originals had an open Design Director position in their Portland HQ, and, being a lover of the brand, I decided to apply. To demonstrate not only my skills as a graphic designer, but also my knowledge and respect for the adidas brand and its legacy, I designed a self-promo booklet (a highly-conceptual adaptation of my current résumé) that is aesthetically inspired by adidas Originals marketing brochures. The booklet chronicles the accomplishments of a fictional alter-ego, Coach Ramirez — an adidas track suit wearing, afro'd, mustachioed designer — and is written as if he's actually the Design Director at adidas Originals. Click here to view my Flickr stream for full design rationale and additional images. Sadly, I didn't get the job, because I lacked the appropriate textile design experience :/
As seen on: ATOMICvibe Flickr stream
Status: Just for fun
Viewed: 2538
Tags: rounded round flat color flat
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Rokac Jul. 20 '11

Love the adidas cookies:)*Btw Nice work, kudos!

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atomicvibe Jul. 20 '11

Thanks for the nice comment Roko! Yeah, those adidas cookies were yummy, but MESSY. I didn't use the right type of icing (I used regular cake icing — which doesn't harden like cookie icing should), so at the end of the shoot, I had blue dye all over my hands. But the cookies were good, so I was able to overlook the fact that it looked like I gave a handy to Papa Smurf.

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atomicvibe Jul. 20 '11

Also, updated this lil' guy to add some much needed shading. Also increased the type size.

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Sean Heisler Jul. 20 '11

Agree with Roko, fun stuff!

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atomicvibe Jul. 20 '11

Thanks, Sean! I appreciate you guys checking this out.

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