Jun. 25 '13
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Logo for a chain of coffee shops.
I know you're not seeking critique, but I think an easy improvement would be to move 'coffee' up and 'treat' down so that the space between is the same height as the arm. You'll probably have to make the words a bit smaller, but I think doing so would incorporate the arm into the entire logo and be a lot funner. It would be like the coffee is such a treat that one is willing to reach very far for it.
Thanks for the feedback Sam. I did so in the first version. But my art director asked to pull together and to increase the text part. Maybe you're right.
Doesn't necessarily mean I'm right. It's just a thought I had.
It's a nice concept but man I know I've seen something like this before somewhere.
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