Carolina Duck Logo

by allotrope • Uploaded: Oct. 14 '13

584156beb4f15841249d79621e25b571.png

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Description: Work done for a duck-hunting boat manufacturer in the SC/NC area. I wanted to show the duck in flight, showing the bright part of its wings (the speculum, which is typically only visible when the ducks are flying) as a recognizable mark, and chose a more refined typeface for the logotype, as most competitors had huge, blocky sans-serif fonts with tons of bevels, italics, and chromed-out gradients.
As seen on: Carolina Duck
Status: Client work
Viewed: 783
Tags: green sportsman outdoors boats
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ducktation101 Oct. 15 '13

Love the duck, absolutely love it! It gives a great sense of motion perfect for the company. In my opinion, the elongated leg off the R in Carolina is out of place as everything else fits together, but that's just my opinion. Awesome job!

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allotrope Oct. 16 '13

The longer R was inspired by the downward sweeping of a ducks wing when flying. Thanks for the feedback!

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