by allotrope • Uploaded: Oct. 14 '13
Work done for a duck-hunting boat manufacturer in the SC/NC area. I wanted to show the duck in flight, showing the bright part of its wings (the speculum, which is typically only visible when the ducks are flying) as a recognizable mark, and chose a more refined typeface for the logotype, as most competitors had huge, blocky sans-serif fonts with tons of bevels, italics, and chromed-out gradients.
As seen on: Carolina Duck
Status: Client work
Tags: green • sportsman • outdoors • boats