Solarme branding
by Zerflin • Uploaded: Jan. 20 '23
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Description:
The Solar&Me brand was created to provide a youthful, friendly brand for consumers to be able to relate to. The imagery combines a lightbulb (electricity) with a plant (sustainability). The name itself is a play on the word “Solar” and solfège musical notes, So, La, Re, and Mi. In French, the brand is pronounced as “So La Re Mi”, and is sung.
Solar&Me was a novel concept in France to allow regular consumers, even those living in cities, to rent solar panels. This was designed to both lower energy costs, as well as making sustainability accessible to everyday consumers.
Status:
Client work
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Tags:
solar
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green
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energy
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orange
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