Raw Engineering

by Type08 • Uploaded: Feb. 09 '10

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Description: IT company from California, USA. As the brand name suggests we wanted to pull out the core of the 'engineering' idea, making complex things simple and making them work. To accomplish that you have to think out of the frame and mold it the way it will make things possible. Inspired by the term 'wireframe' and the brand name itself, I decided to use a simple rectangular frame and form it into shape that will reveal the 'r' and 'e' letters (being the brand name initials). Think out of the frame, bend the rules, engineering at it's rawest form.
As seen on: www.raweng.com
Status: Client work
Viewed: 4704
Tags: e r line wire
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Lets Discuss

logomotive Feb. 09 '10

Sorry Type, this does not say engineering to me. I would think an engineering Co to have uppercase for one showing strength in product and the mark seems a bit of a stretch. But just my opinion.

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Type08 Feb. 09 '10

No probs mate, logo is done and widely in use, I also did stationery package, client loves it, all good...

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logomotive Feb. 09 '10

Then why do you have it green flagged?

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logomotive Feb. 09 '10

Actively looking for critiques or just kudos?

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Type08 Feb. 09 '10

Green flag means that you can leave your comment if you want and I appreciate yours, as always...

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logomotive Feb. 09 '10

OK, just thought it meant actively looking. I thought gray meant whatever.. My bad.

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OcularInk Feb. 09 '10

Mike's right, bud. The green flag states, %22I am actively looking for critiques.%22

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Type08 Feb. 10 '10

Kevin, for 'critiques', so that means that you can say what you think about the solution... I'm here for 18 months guys, remember? 95%25 of my logos have green flags in the means that I want to hear your thoughts on it. But you don't have to do it, nobody is forcing you... My friends...

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OcularInk Feb. 10 '10

We just mean, the green flag suggests that you want people to come in and critique (both negative and positive) your work. If the kind of critique that Mike gave you is not something you'd like to hear, perhaps using the gray flag would be more appropriate. Just a thought. Hopefully no hard feelings.

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Type08 Feb. 11 '10

Kevin, I want people to comment on my logos... I didn't say anything bad to Mike except that this logo is already in use and it can't be adjusted at this stage... I always like to hear opinion no matter the phase project is in... Check my reply again and you'll see that I didn't say anything negative... And I'll keep green flagging my logos because I like green color and I also love to talk with all of guys :)*Kevin, of course there's no hard feelings, you are my man, as a matter of fact, check your inbox today, I have an offer for you... C yah...

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