Spravtek

by Type08 • Uploaded: Feb. 15 '11 - Gallerized: Jan. '12

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Description: Logo for the new IT company from Belgium. They offer IT support services with the tag line 'First aid for your IT infrastructure'. This inspired me to show a pair of hands in gloves holding a 'special ingredient' that should be 'handled with care', an ingredient that is the 'first aid substance' needed for their clients' IT solutions. Hands also form the brand name initial in the negative space, where we had a little help by the 'back set' of the fingers (they also form the light reflection on the fictional special ingredient glass storage).
As seen on: www.spravtek.com
Status: Client work
Viewed: 13707
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Lets Discuss

Sean Heisler Feb. 15 '11

Very cool, Alen. I especially like the little touch of the fingers acting as the highlight for the glass in the negative space.

bigoodis Feb. 15 '11

looks interesting :)

Type08 Feb. 15 '11

Sean and Ivan, thank you guys!

contrast8 Feb. 15 '11

i like it too, smart use of negative space:)

Type08 Feb. 15 '11

Thanks, buddy D! :)

hertzpectiv Feb. 15 '11

cleverly done..

alterego Feb. 15 '11

This is brilliant !!!

mcdseven Feb. 16 '11

oh very nice TypeO! But just to give ya the heads up Mick Ericsson has something very similar... I%3Bm in the middle of rebranding meself as 'Signum' and I had the the same idea as a pair of hands forming an S and then I seen Mikes and I cursed him by jaysus I cursed him!!!!!!!!:)))))) Apart form that the mark its quite brilliant, type is great.

sbj Feb. 16 '11

very clever.. thumbs up

Type08 Feb. 16 '11

Thank you, Paul! Concept was done from scratch and S in the negative was just a bonus here (wasn't the point of the message). Hertz, Stylesh, SBJ, thanks a lot fellaz!

mcdseven Feb. 16 '11

%5EAlways nice those little bonuses!

Type08 Feb. 17 '11

Yeah Paul, gotta love them! :)

pjmaster Feb. 17 '11

Logo with final touch. I like it.

Type08 Feb. 17 '11

Heh, thanks a lot JP! Same initials as Joe Prince :)

Agencija Feb. 17 '11

I see S bettween to hands nice!

Type08 Feb. 22 '11

Yup, it's right in there! :) Thanks mate!

Type08 Jan. 26 '12

Refreshed new website: www.spravtek.com

antoonj Jan. 27 '12

Clever and well executed and I like how u placed the pictrogram to the left above the type. It looks great on the web too btw! :)

yuro Jan. 27 '12

Yes interesting work)

Type08 Jan. 27 '12

Jands, Antoon, Yuro, thanks a bunch people!

atomicvibe Jan. 27 '12

While the idea of two hands converging to form shapes in negative space is not unique (Hell, I even have it to a degree in my personal logo), and I've seen several leading logo designers on here use the same idea, I'm always interested to see how differently people will execute this idea, and to what extent their unique concept supports executing the logo in this way.**Alen, I love that you've put a tremendous amount of thought into your concept. To illustrate such an abstract concept as %22IT support%22 is a daunting task, so I applaud you for delivering this message in a way that essentially transforms an abstract concept into a tangible object. Actually, I think it's pretty brilliant.**Great job! Looks very good on their website, too. As we all know, the web is where a lot of good logos go to die. Glad to see your client faithfully maintained the integrity of the original artwork.