La Fourmi

by TheAdgency • Uploaded: Nov. 22 '07 - Gallerized: Nov. '07

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Description: One from a list of several proposals to rebrand a well-known supermarket. Status: killed.
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icu Nov. 23 '07

I think this is a fantastic and very original mark. I am impressed

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the adgency Nov. 23 '07

:) you're too kind.**The client didn't know very well what he wanted, after all. It was a strange collaboration (or, let's say, mostly an exploration ... finished right in the middle of nowhere). Too sad, I may say.

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OcularInk Nov. 23 '07

Yea, I agree. This is great. However, while the colors SCREAM supermarket, the icon says retail to me.

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admarcbart Nov. 23 '07

I think the mark is clever however this does not reflect supermarket to me at all. It looks more like a brand for big box retail!

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OcularInk Nov. 23 '07

HOLY COW, Bart...great minds DO think alike!!

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KGB Nov. 26 '07

the mark looks like a snake to me. retail snake.

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dartadesign Nov. 27 '07

nice... one of the best proposal

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tass May. 08 '09

pretty bad the didn't go with this, sincerely it looks very very good.

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