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Description: Linda Meinhardt started her own fine food store over a decade ago and has built quite a following since opening. As a true food aficionado, she searches the world over for gourmet treasures she can bring back and share with her customers. As she embarked on an expansion plan, Meinhardt wanted to develop positioning and creative that could serve as an organizing principle, internally and externally. Using red to single out the phonetic sounding 'hardt', combined with 'mein' the German word for 'my' we visually represent Linda Meinhardt's passion for all things culinary. We also modernized the look and feel of the visual language through the use of typography and clean layouts.
Status: Client work
Viewed: 1863
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