by Rokac • Uploaded: Jun. 20 '10
Story (symbol): With my new symbol I wanted to describe myself and identify what I do. I'm a tall, a bit slim guy (hence the tall and thin letter "R"). I've added the serifs to emphasize stability, balance that refers not only to my private life but also to my work, my designs. The Face silhouette that appears in the negative space of the letter "R" represents me (Roko) and logos, the faces of the companies.
Type is made from scratch to match the symbol.
As seen on: rokac.com
Status: Client work
Tags: croatia • kerovec • roko • personal